The painful fact a Game developer has to live with and gear up to confront the challenge of making the game more interesting..
"Given the long life each of these titles enjoyed and Playfish’s continuing success through its other games, it seems like we can draw three conclusions. First, social games don’t last forever no matter how well-designed they may be. Developers tend to build products that the hope will last indefinitely, but according to research published in Inside Virtual Goods: The Future of Social Gaming 2011, engaged users only play game for about two months before moving on. If a developer isn’t bringing new users into a game to replace them or attracting old users back either with content iterations or marketing campaigns, the decline continues and a developer reaches a point where it’s not financially reasonable to maintain a game that isn’t making money."
http://www.insidesocialgames.com/2011/04/08/the-lives-of-three-dying-playfish-games/
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